MOḌA – Moroccan Fashion Statements

The exhibition MOḌA, the common word in Moroccan to refer to fashion, centres on the makers and presents the artistic work and personal stories of cutting-edge designers and artists from Morocco and the Moroccan diaspora in the Netherlands. These game changers led the way for several generations of makers, enthusiasts and consumers, far beyond the national borders of Morocco. MOḌA. Moroccan Fashion Statements is the result of a joint initiative by DAR Cultural Agency and Centraal Museum.

The versatility of the exhibition and the Moroccan fashion world is demonstrated through various themes. ‘Monumental’ presents the striking designs by for instance Sara Chraibi, Daily Paper, New Tangier and MAISON ARTC, while in ‘Cosmopolitan’, the rural and urban worlds merge, as observed through the eyes of multidisciplinary artists. Here, videos, photographs and textile art reveal the stories of groundbreaking creative makers such as Joseph Ouechen and Meryem Slimani. The theme of ‘Amazigh Hair Heritage’ is the result of a unique collaboration with the world-famous hair stylist Ilham Mestour.